I know I’m not the only one who’s paid the price for being lazy about hanging up my clothes! I have carelessly stretched out the necks of my shirts because I’d rather force a rigid hanger through the neck rather than come up the bottom. The Pinch hanger is a efficient and easy solution to my problem. Made of a flexible Polypropylene and Elastomer mix, the user only has to pinch the arms together and slide the hanger into place. Speed up the process while preserving your threads!

Designer: Jaineel Shah

It's seem to easy to do but behind this simple piece it's a lot of work.

I love the Paper Dish concept and hope that Dominos or Pizza Hut take up on this idea ASAP. The thang is only a well-cut paper with appropriate perforations, that allow you to slice and devour a pizza slice, without getting your hands messy. The idea is very clever, more like a makeshift paper plate, but worth including in my next box of hot takeaway!

Designers: Yu Kyung Ha, Won Min Jung & Kwon Young Hee

So easy!!

It’s a standard 4″ paint brush but the width can be varied by removing or adding 1/2 modular bristles. The synthetic hairs are attached to a stainless steel ferrule that mounts onto a spring steel handle. This actually look like it might work although it begs the question, why wouldn’t you just buy a good disposable brush in the first place?


Designer: Virang Akhiyaniya

Sometimes the problem is not get a solution but instead understand what is really the problem. This is one of a lot of cases that we can said, How I never thought about it.
Well done Virang!!!!

Our ancestors rubbed two twigs to make light (fire) but to kindle the Lightstarter you just need to work on one. The embedded accelerometer determines if your rubbing is good enough for 30 seconds or 10 minutes of torchlight. Essentially one second of kindling time is equal to 10 seconds of light! I’d definitely take it on my next camping trip.

Kindling time for Lightstarter is 1:10
3 second kindle = 30 seconds of light
35 second kindle = 1 minute, 10 seconds of light
1 minute kindle =10 minutes of light
Lightstarter is battery powered and uses an accelerometer to determine the start and length of kindling

Designer: Michael Kritzer

Great idea in crises time. It's not a big revolution but with small details we can change a lot. Using or own movements to make light there's no doubt a great deal.

Can you guess where the pen goes? That’s right! Right in the middle there, right in the crack. This project is known simply as “Notebook with Pen Holder,” and is designed by Teo Song Wei, a designer who, on the whole, enjoys automobile design the best. How does this lend to the design of a notebook? Simplicity above all else, then style, then aerodynamics. Not that this book is going to be racing a 500 anytime soon.

This notebook could also be a sketchbook, a sketchbook whose cover is made of silicone rubber and whose silicone rubber has a pen holder front and center. Teo Song Wei lets us know that this project is in search of a producer – could be you!

Designer: Teo Song Wei




How many times we lost our pen? This design piece was made thinking about it. In my opinion, it's not the perfect solution but it is a possible one.

A single sheet of metal bent, folded and fashioned into a majestic coat hanger; very approriate for the hallway or foyer. This uber chic Coat Hanger goes by the name of Pluche. What makes it a thoughtful design is the flat tray for keys and a loop for hanging stuff like umbrellas etc. Very well done indeed!

Designer: David Raffoul






Another choise of me, not just because of simplicity but also because of utility, it's not a exuberant piece but after all it's a real design thing, more than elegante it's a piece well done concept...

Who never had this problem? Just who never cook don't know this problem. I'm not writing just because the problem but essentially because the solution.. amazing!




by Wei Min